Campaign

Dhoni ki unkahi kahani unhi ki zubaani - Lamba saath, bharose ki baat

Watch Dhoni speak about his long and happy journey from Ranchi to Wankhede, from being a TC to winning the World Cup. Watch to find out the Untold Story of the man who carries a billion hopes on his shoulders. #LambaSaath
Whether it’s your coach, friends or your family, long term relationships are the ones you can rely on.
Give your loved ones the assurance of a long and happy life with the long term protection, savings and investment plans from Exide Life Insurance. #DhoniKaSaath
Mahendra Singh Dhoni who represents the aspirations of millions, has a strong mass appeal and followership compared to any other sporting icon in India. Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance. He is Dependable, Dynamic, Responsive and Foresighted. Learn more about Exide Life Insurance.

Morning Walk

Watch this story of two long time friends Rohan and Amit. Rohan is fit and health conscious while Amit is lazy and does not exercise regularly. See how Rohan pushes Amit to start forming the good habit of exercising regularly, out of concern for his health.
When it comes to your health, long term relationships are the only ones you can rely on. Exide Life Insurance is your long standing partner in your long and happy life.
Presenting Exide Life Sanjeevani, a unique health insurance plan, which gives comprehensive coverage for Heart and Cancer related conditions.
Health Insurance for Heart & Cancer:
Heart and Cancer related conditions are very common. While the advancement of health care has increased the chances of survival from these critical illnesses, the extremely high cost of treatment can be a huge cost. That’s where Exide Life Sanjeevani steps in to help you be prepared financially.

Walking buddies - Brought To You By Exide Life Sanjeevani

Catch up with two best friends Shubha and Mirai and see how they have been Walking Buddies for good 7-8 years. Shubha is the one who initiated the thought and Mirai followed the path happily.
And now after these many years of following the regime they have finally reached that point where they understand that health and long term relationships rely on quality of life rather than quantity.
Presenting Exide Life Sanjeevani, a unique health insurance plan, which gives comprehensive coverage for Heart and Cancer related conditions.
Heart and Cancer related conditions are very common. While advancement of health care has increased the chances of survival from these critical illnesses, the extremely high cost of treatment can be a huge cost. That’s where Exide Life Sanjeevani steps in to help you be prepared financially.

Lamba saath, bharose ki baat. #DhoniKaSaath

Whether it’s your neighbour or your family doctor, long term relationships are the ones you can rely on. Especially when it comes to your family.
And give your loved ones the assurance of a long and happy life with the long term protection, savings and investment plans from Exide Life Insurance. #DhoniKaSaath
Mahendra Singh Dhoni who represents the aspirations of millions, has a strong mass appeal and followership compared to any other sporting icon in India. Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance. He is Dependable, Dynamic, Responsive and Foresighted.

Presenting Jugaadulal #NoMoreShortCuts

We always hear people saying these two words in our day to day life
JUGAAD Kiya or ShortCut Bataa
We also hear some advice's people give it to others; Beta Life Me Kabhi ShortCut Mat Lena There is No ShortCut in Life Kuch ShortCut Soch Yaar Life Me Short Cut Liya Toh Samajhja Atak Gaya
Kyunke, Zindagi mein thoda Jugaad toh chalta hai, Lekin Jugaad se zindagi thodi chalti hai! If there is one thing we can all secretly admit to, it’s the fact that we have, at some point, taken a short cut in life - be it to beat traffic, solve a problem or simply because we wanted things done faster. We Indians, in particular, are famous for owning this trait on a day-to-day basis. However, short cuts aren’t always the best solution. The campaign takes its inspiration from the word ‘Jugaad’ which means quick fix, life hack or a shortcut
Exide Life Insurance used this insight to introduce a unique character named Jugaadulal. In a quirky tale, the audience follows the protagonist in his endeavor to employ short cuts on a daily basis, only to see them fail. He takes us through his experience of using shortcuts and the failures it leads to. In a humorous manner, we are privy to the different phases of his life, and his final realization that shortcuts aren’t the best solution and cannot win over long term planning. The message integrates perfectly with our brand mission of helping Indians prepare financially for a Long and Happy Life. Through this execution, we want our customers to know while short cuts work sometimes, they aren’t always the best solution. And for a long and happy life, you need to have the foresight for long-term planning. This is truly specific for financial planning because there are no shortcuts to making money.
After all, Zindagi mein thoda Jugaad toh chalta hai, Lekin Jugaad se zindagi thodi chalti hai!

Embrace a good habit with My Money Book

There are some relationships that we are born into, some happen with time and some others we cultivate in our interactions. But there is one underlying emotion that binds it all and that is our desire to nurture it for a life time. Fostering responsibility, even making one take on a protective stance. So that the bond stays happy and for long.
My Money Book from Exide Life Insurance has been created for all such relationships.
Sometimes you end up finding a best friend in your life partner; one who knows every little detail about you. In this film find how a forgetful husband surprises his wife by embracing a good habit.

Become a well wisher by Gifting a Good Habit

There are some relationships that we are born into, some happen with time and some others we cultivate in our interactions. But there is one underlying emotion that binds it all and that is our desire to nurture it for a life time.
My Money Book from Exide Life Insurance has been created for all such relationships.
Sometimes, well wishers are found in the most unlikely people. Watch how a tenant finds a well-wisher in his landlady as she encourages him to embrace a good habit. #GiftAHabit

Make this Diwali a #MaximaDiwali - Colleagues

This Diwali gift your loved ones a long and happy life. Secure yours and your loved ones dreams, goals and ambitions. Make not just this Diwali big and all the Diwali's in the future. Make this Diwali a Maxima Diwali.
Invest in Exide Life Wealth Maxima and maximize your wealth along with an insurance cover
What is Wealth Maxima?
Exide life Wealth Maxima is a Unit Linked Insurance Plan (ULIP) that not only helps you strategically invests and maximize your wealth as per your investment choice but also provide financial protection to you and your family.

Make this Diwali a #MaximaDiwali - Father and Son

Make this Diwali a #MaximaDiwali - The Couple