We always hear people saying these two words in our day to day life
JUGAAD Kiya or ShortCut Bataa
We also hear some advice's people give it to others;
Beta Life Me Kabhi ShortCut Mat Lena
There is No ShortCut in Life
Kuch ShortCut Soch Yaar
Life Me Short Cut Liya Toh Samajhja Atak Gaya
Kyunke, Zindagi mein thoda Jugaad toh chalta hai, Lekin Jugaad se zindagi thodi chalti hai!
If there is one thing we can all secretly admit to, it’s the fact that we have, at some point, taken a short cut in life - be it to beat traffic, solve a problem or simply because we wanted things done faster. We Indians, in particular, are famous for owning this trait on a day-to-day basis. However, short cuts aren’t always the best solution. The campaign takes its inspiration from the word ‘Jugaad’ which means quick fix, life hack or a shortcut
Exide Life Insurance used this insight to introduce a unique character named Jugaadulal. In a quirky tale, the audience follows the protagonist in his endeavor to employ short cuts on a daily basis, only to see them fail. He takes us through his experience of using shortcuts and the failures it leads to. In a humorous manner, we are privy to the different phases of his life, and his final realization that shortcuts aren’t the best solution and cannot win over long term planning.
The message integrates perfectly with our brand mission of helping Indians prepare financially for a Long and Happy Life. Through this execution, we want our customers to know while short cuts work sometimes, they aren’t always the best solution. And for a long and happy life, you need to have the foresight for long-term planning. This is truly specific for financial planning because there are no shortcuts to making money.
After all, Zindagi mein thoda Jugaad toh chalta hai, Lekin Jugaad se zindagi thodi chalti hai!