Awards and Accolades

Exide Life Insurance wins 'ET Best Brands 2020' (BFSI category) Year - 2020

We are delighted to win "The Best Brand of 2020 - BFSI category" at the prestigious Economic Times Best Brand Awards. We credit this achievement to the relentless efforts of our employees, our advisors and their unwavering commitment in living our brand promise of Lamba Saath, Bharose Ki Baat

About the platform: Having covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times is creating a comprehensive book "The Economic Times Best Brands 2020", to showcase all the leading brands from across sectors & their stories. The brands are announced by examining factors including: Innovation, Style, Uniqueness, Heritage, trustworthiness and how engaged they are with customers

‘Exide Life Smart Term Plan’ voted as Product of the Year 2019 Year - 2019

We are pleased to announce that Exide Life Smart Term Plan has been voted Product of the Year 2019. Exide Life Smart Term was chosen basis the results of a National Survey conducted by the global measurement and research company, Nielsen on behalf of Product of the Year (POY).

Over 2800 respondents participated in the survey where Exide Life Smart Term Plan was declared as the chosen one under Term Insurance Category.

This recognition is a big stamp on Exide Life’s philosophy of offering superior solutions to our customers.

About Product of The Year Awards:

Product of the Year (POY) is the only consumer product award that rewards innovation and is voted on by consumers. This is an Internationally Recognized Certification that celebrates and rewards the best innovations in consumer products and services. This award recognizes innovative products across FMCG, Consumer Durables, Insurance, and various other categories through a test of vote by consumers in a nationwide survey conducted by the global measurement and research company, Nielsen.

Digital Insurer of the Year 2018 (India) Year - 2018

We are delighted to announce that Exide Life Insurance has won the prestigious title of Digital Insurer of the Year 2018 (India) at the Insurance Asia News Awards.

Being a customer focused Life Insurer; we at Exide Life strive to ensure that ‘the customer’ remains core to all our innovations. We are fast evolving as a mobile first organization and the three key pillars of our Digital Strategy are

Serving existing customers
Sales force automation
Selling online

Some of our key and industry first digital initiatives are:

India’s first mobile first website that offers an app like experience
Fastest Online Renewal Payment Service that allows you to pay in less than 60 secs
Multi-lingual self-help Chat Bot and Industry first Twitter Bot for our customers to manage their policies with ease
Completely indigenous Sales Management application that powers our Sales Force.
Our content orientation has made our social media channels rank with the highest engagement in the category

About the Awards

Designed to identify the best insurance firms operating in Asia Pacific, the Awards provide an opportunity for insurers, reinsurers and brokers to benchmark themselves against their peers in 13 countries across the region. The winners are announced by examining factors including: compelling market initiatives for distribution partners and customers, market growth, digital innovation, excellence in claims, CSR initiatives and investment in staff

Exide Life Insurance emerged as ‘100 best companies for women to work! Year - 2018

Keeping in line with our commitment to making Exide Life Insurance an inclusive organization where everyone can perform to their full potential, we are delighted that Exide Life Insurance has once again been recognized as one of the ‘100 Best Companies for women to work in India’ (BCWI), in a survey conducted jointly by Working Mother (a US based firm) and the AVTAR Group.

Currently in its third edition, BCWI Study aims to recognize and bring into foray the sustained initiatives undertaken by companies to increase women’s workforce participation.

Exide Life Insurance has always been committed to creating an eco-system that energizes and enables women to perform at their full potential. We give equal opportunity to all our employees to grow internally and our Employer Promise and policies make it a preferred company for our colleagues.

About The Survey and The Award:

The survey was conducted among close to 350 companies, by Working Mother Media, a celebrated gender-parity champion in the United States and AVTAR Group, India’s first diversity advocate and workplace inclusion expert.

Helmet Saves wins at The SABRE Awards 2018 South Asia Year - 2018

Exide Life Insurance’s Corporate Social Responsibility Program – Helmet Saves has been recognized with Certificates of Excellence under two categories at The Sabre Awards 2018 South Asia.

Helmet Saves was recognized under Corporate Social Responsibility and Public Education categories which saw over 700 campaign entries from across South Asia. With this recognized, this program has also qualified to compete at the next level – Sabre Asia Pacific.

About The Sabre Awards:

The Sabre Awards, conducted by The Holmes Report, are the world’s largest and most sought after public relations awards where best work from across the region is showcased.

About Helmet Saves:

Exide Life Insurance promotes road safety with the objective of preventing loss of lives. The program under the banner “Helmet Saves” aims at educating every two wheeler rider in India on the importance of wearing a helmet.

Helmet Saves wins at The SABRE Awards 2018 South Asia Year - 2018

Exide Life Insurance’s Corporate Social Responsibility Program – Helmet Saves has been recognized with Certificates of Excellence under two categories at The Sabre Awards 2018 South Asia.

About The Sabre Awards:

The Sabre Awards, conducted by The Holmes Report, are the world’s largest and most sought after public relations awards where best work from across the region is showcased.

About Helmet Saves:

Exide Life Insurance wins the “IDC Insights Award,2016” Year - 2016

Exide Life Insurance has won IDC Insights Award-2016, under “Excellence in Omni-Experience” category, for successful development and implementation of MyConnect, an internal portal used for the smooth running of Exide Life Insurance sales force.

MyConnect is web based portal and is also available as a mobile app on IOS/ Android platform. It is designed for the sales force with the following benefits:

Automated, personalized and secure dissemination of key information
Updating and tracking the sales activities
Lead management across multiple sales channels

MyConnect has dramatically changed the way the sales team works. One can access business dashboards, standing in the sales league tables and status of the leads.

Exide Life Insurance has won ‘India Leadership Awards’ Year - 2016

Exide Life Insurance has won ‘India Leadership Awards’ under the below categories,

Marketing Initiative of the Year

#NoMoreShortCuts is our popular digital campaign in the Social Media space owing to its quirky story line and messaging. Taking inspiration from the word ‘Jugaad’ which means quick fix or a shortcut, the campaign was launched to spread awareness on the need for a long term approach to financial planning.

Social Media Initiative of the Year

#DhoniKaSaath campaign was executed to roll out our brand promise ‘Lamba saath, bharose ki baat’ along with launching our brand ambassador MS Dhoni.

Exide Life Insurance has won ‘Global Marketing Excellence Awards’ Year - 2016

Exide Life Insurance has won below two prestigious awards at the highly acclaimed platform ‘Global Marketing Excellence Awards’ powered by World Marketing Congress

Best use of Social Media in Marketing

#LambaSaath was a digital campaign to promote our association with the movie ‘MS Dhoni -The Untold Story’. The campaign stood out amongst all other movie marketing campaigns promoting their association with the film, and was one of the most engaging campaigns across social media.

Best Marketing Campaign

Exide Life Insurance emerged as '100 best companies for women to work!' Year - 2016

We are delighted to inform you that Exide Life Insurance has been recognized as one of the '100 Best Companies for women to work in India', in a survey conducted jointly by Working Mother (a US based firm) and the AVTAR Group.

The inaugural initiative was aimed at identifying, showcasing and celebrating best practices from Indiaâ€™s best employers for women to foster greater inclusion at workplaces.

Exide Life Insurance bags ‘CIO 100 Awards 2016’ Year 2016

Exide Life Insurance won recognition for its “Online Renewal Payment Feature ” in CIO 100 Awards 2016.

Online Renewal Payment Feature @ exidelife.in enables customers a seamless experience on mobile as well as desktops while making multiple renewal payments and top-ups. All in one single transaction. The service is available 24X7 and provides an instant receipt after every successful transaction.

Exide Life Insurance bags ‘CIO 100 Awards 2016’ Year - 2016

Exide Life Insurance was adjudged for “Best outsourcing of IT Infrastructure Services ” in CIO 100 Awards 2016.

Outsourcing of IT Infrastructure Services – we were adjudged as Sourcing Shoguns for the successful implementation of the recent IT outsourcing project ‘IMMENSE’. The project was implemented with the vision to provide complete end user and network support to all our branches along with improving customer satisfaction while reducing costs.

Exide Life Insurance wins The National Awards for Marketing Excellence Year - 2016

Our #NoMoreShortCuts campaign won the “National Awards for Marketing Excellence 2016” in the ‘Best Use of Social Media’ category. Taking inspiration from the word ‘Jugaad’ which means quick fix or a shortcut, the campaign was launched to spread awareness on the need for a long term approach to financial planning. The award is powered by “CMO Asia”, a premium forum where elite marketers and creative honchos reward the best in the Industry.

Exide Life Insurance wins The Indian Insurance Awards Year - 2016

Exide Life Insurance wins The Indian Insurance Awards Year - 2016 Exide Life Insurance was adjudged as having the “highest average productivity among its insurance agents in business acquired”. The Indian Insurance Awards have been established to recognize and honour the achievements of insurance companies in India that have met measurable and tangible business objectives.

Exide Life Insurance wins top Innovation of the Year award for 'My Money Book' Year - 2016

Our ‘My Money Book’ innovation, won the FINNOVITI 2016, an award for inspiring innovations in the financial services sector, at the Finnoviti awards held in Mumbai on 6th February, 2016.

Our nomination competed with over 150 entries submitted by more than 80 organizations. ‘My Money Book’ was chosen as one of the top 20 innovations for the year in the financial services sector.

About the winning entry

The winning entry - 'My Money Book', is an offering based on our belief that record keeping one's financial engagements is as important as savings and investments. The physical record book, available in 7 Indian languages, is especially designed to help people create a consolidated and comprehensive record of all their financial engagements. Over 80,000 copies have been given out since inception.

About Finnoviti Conference and Awards

Finnoviti Conference and Awards is an annual platform instituted by the Banking Frontiers that recognizes, showcases and awards key innovations which have transformed the BFSI sector. Deloitte was the process advisor for FINNOVITI 2016.

Exide Life Insurance recertified to ISO 9001:2008 Year - 2015

Exide Life Insurance has been recertified for ISO 9001:2008 Quality Management System for complete Service Delivery function comprising of Policy Issuance, Policy Servicing, Contact Centre, Claims Processing, Branch Operations and Customer Service. The certification has been granted by India’s premier certification body, Bureau Veritas Certification (India) Pvt. Ltd and is accredited by United Kingdom Accreditation Service (UKAS) for a period of three years.

The recertification substantiates our ability to deliver highly reliable services that consistently meet customer requirements and ensures that our certified quality management processes are continuously improved towards providing best in class service.

Exide Life Insurance was first certified in 2006, being the second life insurance company in India to be ISO 9001:2008 certified, and has been granted recertification every three years.

About ISO 9001:2008

ISO 9001:2008 is an international quality standard that requires a company to have processes in place to help ensure that they are capable of consistently meeting customer’s needs and expectations. The purpose in achieving certification is the ability to meet client needs which translates to higher levels of customer satisfaction.

Winner of the National Human Resource Development HR Showcase 2015 Year - 2015

Exide Life Insurance was declared the winner at the most coveted HR Showcase at the 4th National Human Resources Development organized by the NHRD Bangalore Chapter for our “Employee Value Proposition – Space to Perform, Opportunity to Grow”.

We take great pride to share that we have won this prestigious award for the second consecutive year!

Our practice in line with the Employer Value Proposition was showcased amongst over 100 HR practices of other companies. The finalists were evaluated basis the business impact of HR practices, quality of conceptual framework, creativity, rigor of implementation, and quality of application and presentation.

Winner of DMA Asia Echo Awards 2015 Year - 2015

Our Pension Pass Book Program, a response based program has helped our Retirement Policy holders strengthen their retirement funds by way of regular top-ups. Executed in 10 Indian languages, the program has resulted in overwhelming response from our customers over the last two years. We are proud to share that we have won a Bronze for this program at DMA Asia ECHO Awards (Insurance Effectiveness Category) and are the only Indian life insurance company to receive an award on this prestigious Pan Asian platform in 2015.

Top 10 Most Trusted Life Insurance brands in India by ET- Brand Equity 2014 Year - 2014

Exide Life Insurance is ranked amongst the Top 10 Most Trusted Life Insurance brands in India according to the recent survey by Economic Times - Brand Equity and Nielsen. The Most Trusted Brands Survey is one of the most coveted surveys and largest surveys with a design sample of 7200 respondents distributed across socio-economic classifications, age, income and geography. The ranking in this survey reflects the trust and patronage that the brand enjoys amongst its audience.

Winner of the National Human Resource Development HR Showcase 2014 Year - 2014

Exide Life Insurance was declared the winner at 3rd NRHD (National Human Resources Development) Showcase organized by the NHRD Bangalore Chapter for STRETCH – an initiative aimed at transformation within the organization

STRETCH was showcased among 50+ participating companies who submitted over 100 HR practices. The finalists were evaluated on the basis of business impact of the HR practice, quality of conceptual framework, creativity, rigor of implementation and quality of application and presentation.